About Us
We're a boutique consulting firm, focused on client success, combining strategy, marketing, customer insight, finance, and sales expertise to help organisations make better decisions and improve performance.
Meet The Team
Aaryan Jose Easwar
Commercial Lead
Aaryan brings experience in analytics, financial markets, and CRM-focused projects. He combines quantitative modelling and dashboard-building skills with hands-on exposure to B2B sales and lead qualification.
Daoud Rirache
Engagement Lead
Daoud brings experience in marketing, retail, and media, delivering competitor analysis and growth recommendations. He combines market research and design skills with over 4 years of customer service, including leading a team of 6.
Niq van Weert
Lead Analyst
Niq brings experience across strategy and transaction advisory, equity research, and audit, complemented by hands-on exposure to manufacturing operations, supporting clear, implementable recommendations.
Arnav Dayal
Innovation Lead
Arnav brings investment and business analysis experience, applying fundamental valuation, market research and financial modelling, building frameworks and synthesising data into investment cases.
Hsin-Cheng Yeh
Execution Lead
Hsin-Cheng brings hands-on experience supporting companies through private fundraising and going public, helping teams move faster, make decisions, and deliver reliable results as they grow.
Van Nguyen
Digital Lead
Van brings software engineering experience, building and maintaining frameworks and tooling, with a strong focus on debugging, dependency management, and automation.
Our Services
- Strategy & Market Entry: Where to compete and how to win—through market assessment and go-to-market planning.
- Customer Experience & Service Design: Map journeys, diagnose friction, and redesign key touchpoints.
- Commercial Growth & Sales Enablement: Diagnose revenue performance, refine propositions, and build growth frameworks.
- Operational Improvement & Change Management: Analyse processes, identify efficiency gains, and design clear implementation plans.
Why Choose Us
- We work with you, not at you: No decks dropped at the end, we ideate together and build solutions that feel like yours.
- Your expertise + our structure: You know your business; we bring frameworks and fresh eyes to turn complexity into clarity.
- Regular touchpoints, honest conversations: Frequent check-ins keep you informed and let us course-correct quickly when priorities shift.
- Built for real teams, real constraints: We design recommendations that fit how your organisation actually works, not textbook ideals.